Those who make their living in the field of marketing are known to be outstanding communicators. After all, it is the marketing industry that drives the messages that influences us to enjoy the cereal we eat, buy the cars we drive and wear the “right” clothes. Effective communications are central to marketing messages yet not all marketing professionals are outstanding presenters. In fact, the reality is that even though many in the marketing field are creative and engaging, many professionals still face the same presentation anxieties as others in the business world. Given that presentations are part of what marketing professionals do, whether they are rolling out a new branding campaign to internal sales teams or announcing a new promotion to consumers, communication and presentation skills are essential in today’s competitive business landscape. Our two-day Marketing Presentation Skills training program was created to equip marketing professionals with the ability to motivate, educate, inform and persuade customers, coworkers, management, partners and other stakeholders in an engaging and effective manner.

Designed as a highly participatory workshop that focuses on interaction and skills practice, Marketing Presentation Skills is a two-instructor two-day training program that provides marketing executives, advertising account managers, public relations professionals, creative teams and other marketing professionals with presentation and communication skills that make presentations powerful and exciting. Our training workshop will provide the presentation and communication skills necessary to be a sought-after presenter with the ability to maintain audience interest. Each Marketing Presentation Skills training module centers on presentation topics such as preparation, structure, delivery, strategy, visual aids usage, and the ability to handle question and answer sessions. Participants develop and deliver a marketing presentation which, ideally, will be delivered shortly after attending this training workshop. Videotaping is used extensively to reinforce the learning process and is followed by one-on-one coaching and feedback. This personalized training approach promotes individual progress and allows participants to build confidence and alter behavior that might detract from a message. Training activities such as assessments, personal exercises, group discussions, activities and discussion sessions help shape the classroom environment.

Marketing Presentation Skills training seminar participants will learn to:

• Present promotions, campaigns and sales presentations in an engaging manner
• Strengthen voice projection, articulation, pacing, and fluency
• Control personal body language, eye contact, and gesturing
• Understand how presentation skills affect audience participation
• Build perception of audience attitudes and needs
• Facilitate question and answer sessions
• Overcome the natural anxiety that nearly ever presenter must tackle
• Project control and confidence via powerful communication skills
• Eliminate negative or distracting mannerisms that detract from a message
• Structure a presentation to gain maximum effect
• Implement persuasive communication techniques
• Utilize visual aids and multimedia to reinforce marketing presentations
• Build an action plan to enhance personal image via presentation skills