Presentations Training:
Tap Into the Power of Storytelling with Presentation Skills Training

It is one thing to present information to people but it is another for your listeners to absorb and remember what you said. Successful keynote speakers use anecdotes in their presentations because they find audiences absorb the message better when presented in story form.

Stay Away from Boring Presentations

It doesn't matter what your message is: a sales representative discussing the advantages of timeshare properties, an executive presenting a new business strategy to the staff or a teacher tutoring students in long division. The goal is not just to present the information, but to do so in an interesting and engaging way.

Showing your audience facts and figures will lose them fairly quickly. It's not that facts and figures aren't relevant, but they aren't motivating. Hard data belongs in handouts not in your presentation. Keeping listener interest requires your presentations to be entertaining, something they want to listen to. Entertainment doesn't mean cream pies and seltzer bottles, but amusing anecdotes are time-proven method keynote speakers use to wrap an important message in an attractive package.

Stories Get the Message Across

Why is the story an effective medium for your message? People relate to stories more easily. When you tell your audience 78% of your business customers see at least a 10% increase in consumer traffic over the first six months using your service, the average audience is probably hearing nothing but an annoying buzz while he thinks about his golf game.

Instead keynote speakers might tell a story about Laura, the struggling entrepreneur who borrowed against her house to open her dream business. After two years of working 80+ hour weeks she just couldn't get the customer base she needed to make a profit and faced losing her company. Then she found your organization, you were able to turn around her operations and she now has three locations across the city. That's a message your audience is going to remember.

Telling Good Stories Isn't Easy

Effective storytelling isn't a matter of adding a few characters to your presentation. Blending interesting narrative with important information is a tricky balancing act. Even people who can create wonderful anecdotes may not be able to tell them effectively. Injecting your story with the right emotion is an integral part to a successful presentation.

A growing number of organizations are using keynote speakers to do their storytelling for them. Keynote speakers are not just professional presenters. They are there to deliver your message in the most effective way possible. They take the flat data you give them and craft an exciting and engaging presentation that will get your audience's attention. Listeners think they are just hearing an amusing tale, not realizing they are also hearing your message.

Inject life into your presentations by using professional speakers at your event.

Source: Jeremy P. Stanfords link

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