Presentations Training:
Presentation Courses - 4 Key Components and Logical Transitions

When presenting to your audience there are four key components to keep in mind, today we will go over those key components in an attempt to show how important the logical flow of a presentation is for a potential audience's enjoyment, participation, and understanding.

Introduction >> Situation >> Solution >> Benefits

Let us start with the basics, the introduction. In order for any presentation to start there should be an interesting and appropriate introduction. The introduction gives a brief overview of what will be discussed during the presentation; it usually highlights the "major points" and touches on the different supporting details involved throughout the presentation. An introduction allows everyone to start from the same place regarding the information being provided, for instance some of your audience may be aware of the information, others may know it all, and some may have no clue. An introduction allows everyone to start at the same place, and outlines the presentation for the audience at the same time.

Next, we must present a situation, a situation allows our audience a chance to participate and a means to utilize the information they are learning. We have effectively let our audience know what our presentation is going to be about, now we need a working example. A working example allows the audience to figure things out as they move through the presentation with you. The situation should be something that both your presentation as well as your audience can relate to. As you move through the presentation your audience should be able to relate the information to the situation in an attempt to "solve" or "help" the situation presented, thus your audience is given a real life example that will help the information be retained.

Now that we have introduced our presentation, created a situation for our audience logically we must now help our audience with a solution to our presented situation. By now, your presentation should have provided something of value to help your audience solve their situation.

Your presentation has now laid out a problem where the information you were introducing would be helpful, you have also used a real life example by providing your selected situation and now you are helping the audience solve the situation via the tips and/or skills offered. Now that you have solved the situation, it is time to point out the benefits of the information you provided, in essence a "recap" of your presentation.

Finally, it is time to recap your presentation, briefly explain the information again as you recap the introduction, go over the situation you presented, highlight how the situation was solved, and present the benefits to the presentation. Why is your way the best? What are the benefits to using your information, skills, or tips to solve the problem(s)? Once your presentation is finished, and you followed a logical yet natural transition in presenting your information you should have effectively conveyed your information.

Source: Mike Morrison link

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