Presentation Training Tips:
Presentations: Know What You're Saying and Why

Does anyone know what a laundry list is? Me neither. I think I saw one in a museum exhibit last year, but I'm not sure.

I believe it's a list of all the possible items that a laundry will take, and you have to check off which items you're leaving to be cleaned. This is one of those expressions that makes no sense to me, so I don't use it.

I learned my lesson on this when I was about eight years old. Some family friends left our house after a visit and I, merely repeating an expression I had heard many times, said, "Goodbye and good riddance."

Let's just say there were consequences for my rudeness.

Using words accurately and appropriately is critical to a speaker in making presentations. Just about the worst thing a speaker can do is be unclear.

Who is your audience?

Imagine speaking to an audience outside the U.S. and using the expression "laundry list." Would anyone understand you? Probably not. How about using a baseball analogy? Right. Presentations must consider the audience.

Now ask yourself whether your audiences who are in the U.S. necessarily understand you. Does everyone get sports analogies? Maybe not -- so why use them if you can't be sure?

True, there are a lot of idioms (and clichés) we use in our daily language that are pretty clear as to their meanings, if you think about it for a moment: "putting the cart before the horse," "walking on eggshells," "like a fish out of water."

You might even be able to translate those abroad, but I wouldn't try it in any presentations without consulting someone who is a native speaker of the language to find out if there's an equivalent expression that will be more easily understood.

Meanings are not always obvious

But what about those that aren't clear? Talking about someone who's "hoist with his own petard" is great if everyone in the audience is familiar with Shakespeare or medieval weapons, but otherwise, the meaning is far from obvious. By the way, did you know that "piece of work" also comes from Shakespeare? I've never heard anyone use that expression except in the movies, where they seem to say it a lot.

How about "close but no cigar," or "down to brass tacks?" Sure, your audiences can go look these up after your presentations, but in the meantime, a lot of them are thinking "What the heck does that mean, anyway?"

Yes, I'm being a little facetious. Most people will have heard these expressions and have some sort of idea what you mean. But then, I said "most."

It's all relative

Last Christmas, I gave one of my husband's nieces a button with a pictogram for "clothes horse." (There was a picture of a horse, with the word "clothes" above it.) I had to explain it to her, because she had never heard the expression, but then she's only 13. However, only one other person in the room, besides my husband, knew what it meant. And there were probably 15 adults and teenagers there.

In attempting to explain the expression to them, I realized I had no idea what its origin was. All I could tell them was how it's used now. Which, of course, made no sense to them, because they couldn't wrap their brains around the "horse" part.

So back to my main point: Be clear in your presentations. Don't use expressions that you don't understand yourself. Be extra cautious and assume the audience may not get your favorite idioms, especially in our multicultural world of today.

Not to mention all the young people who wrinkle up their noses, get all squinty-eyed, and say, "huh?" when we old folks say something like "Don't count your chickens before they're hatched."

Lisa Braithwaite: link

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