Presentations Training Courses

Our presentation training course is the most highly participatory and personalized class of its kind. Participants have two instructors to help them learn and practice fundamental and advanced presentation skills. There are 10 videotaped personal presentations and each of the 10 presentations is followed by personalized one-on-one feedback from a senior instructor to guarantee progress and eliminate any distracting behaviors.

For more information and pricing on our presentation training courses, please contact us.

Course Objectives:

• Present technical information clearly, concisely, and persuasively.

• Enhance voice projection, articulation, pace and fluency, body language, eye contact, and gestures.

• Determine audience attitudes and needs.

• Overcome nervousness, anxiety, and any distracting mannerisms.

• Use both common and high-tech media effectively.

• Implement persuasive communication techniques.

• Project control and confidence.

• Plan and develop complete, formalized product presentations around the market forces that affect business.

• Structure presentations to gain maximum effect.

• Use audience involvement techniques to identify and handle questions.

• Set up an on going action plan to improve future presentations.

Presentation Training:
Presentation Skills Training - How To Do A Listing Presentation

When You Solve Their Problems - Only Then Do You Get Their Listing!

That's all consumers want - as all of us buy products and services that resolve our problems. For example, you buy a lawn mower to solve your problem called 'long grass'.

Well the same applies to sellers. They have 12 problems they want resolved before they'll agree to list with you. By showing them the solution to these 12 problems, you'll get their listing. And isn't that the reason why you go on listing appointments in the first place!

1. First Impressions Do Count!

Let's face it, first impressions do count. Would you take a buyer out to view homes driving a rusted out 1974 Buick? Would you attend a listing appointment wearing a tee shirt and shorts? Or how about giving a prospect a handwritten business card? Of course not, for you know image is critical for success. This is why it is essential for you to use only high quality, impressive and effective marketing materials to guarantee your success.

2. You May Not Like It, But Homeowners Do Judge A Book By Its Cover!

Image and impression are as equally important when it comes to the listing presentation itself. Just think of all the prospecting time and effort you've invested to book the listing appointment.

Are you going to blow it all away by using a non-personalized, ineffective, company standard listing presentation?

After all, you only have one chance at making a good impression!

And you need to invest only a few dollars to achieve exceptional 'first impression' results.

3. What Is The Homeowner Hearing From Other Agents?

Do you know that the average homeowner interviews 2 to 7 real estate agents before selecting one to list his home? This presents us with a question that is extremely important to success. What are these other agents telling the homeowner about the marketing strategies for his home?

Public Open House

Newspaper ads

Local TV & radio ads

Internet Exposure

MLS Open House

Office Open House

4. With Every Realtor Telling The Homeowner The Same Thing... Which Agent Do You Think The Homeowner Decides To Select As The Listing Agent?

The answer is... The one agent the homeowner is most impressed with when it comes to the content and appearance of the listing presentation itself.

5. What Do We Mean By Content & Appearance?

Perhaps this example will help us to effectively explain the issue. When you go to a grocery store and walk down the cereal aisle you'll find manufacturers competing with each other for your business via professionally designed boxes that are exceptional in content and appearance. (Content means the words on the box and not the cereal in the box.)

Why?

Well, corn flakes are corn flakes and they know it. So in efforts to make a distinction in the eyes of consumers over their competition, they invest literally tens of thousands of dollars in designing just the right looking box.

6. Therefore, Your Extra Advantage Over The Other Agents Is Found By...

Having a listing presentation that not only is great in content but is also visually impressive!

7. The Vast Majority of Homeowners Want To Be Educated Instead Of Sold By A Realtor!

Just put yourself into the back into the shoes of a homeowner for a moment! Would you want your Realtor using a 'sales' approach while on the listing presentation or would you rather prefer your Realtor to 'fully explain' every detail of the marketing process?

The obvious answer is education.

And top listing agents understand this point and have designed their listing presentations to be educational instead of sales oriented. The end results are more listings with fewer problems!

8. And This Is What The '12 Reasons Why To List With Me!' Presentation Is All About!

It is for those agents who do not want to use sales tricks and gimmicks in an effort to get a listing. In plain language, they want to teach rather than sell homeowners into their services.

9. Why Do 'Top Producers' Use The '12 Reasons Why To List With Me!' Format?

There are two reasons why 83.7% of top producers choose this listing presentation format over all others available within the industry.

Reason #1: To Create Problems!

Top producers value the power of problems. They understand problems, and their solutions, are the reasons why homeowners make the decision to list a home. However top producers approach these problems and solutions in a unique way.

They do not wait for the homeowner to present a problem. Rather top producers 'seed' their listing presentation with specific problems. They then outline the solutions to these problems to the homeowner throughout the presentation. This strategy translates into more listings, more often than any other listing presentation style.

Reason #2: To Create Division!

Top producers understand their listing presentations must cause the seller to agree to list before they discuss home pricing. This division between service and price is essential in terms of securing a listing.

In fact, failure to separate service from price within a presentation is the #1 reason why average Realtors lose listings.

10. But That Does Not Need To Happen To You Anymore!

The "12 Reasons Why To List With Me!" listing solution will show you how to divide the listing presentation from the pricing presentation, allowing you to gain the commitment to list from the seller before you discuss price.

This results in an incredible explosion in listing success. And listings are the name of the game for any Realtor who wants to earn $150,000 + per year!

Source: Randy Rosie link